Lifestyle up!graded!
Integrated Digital Campaign for the New up!
20' Online Film "Style up!graded"
6' Bumper AD
Insta Story "Swipe up!"
Mobility up!graded!
Integrated Digital Campaign for the New e-up!
20' Online Film "Mobility up!graded"
Insta Story AD
Excitement up!graded!
Integrated Digital Campaign for the New up!GTI
20' Online Film "Excitement up!graded"
Online Content
Insta Story
up!grade the story with each tap
To reach a young audience, we connected with their lifestyle and met them right there where they hang out: online. The target groups were fashion enthusiasts for the up!, people with a sustainable focus for the e-up! and for the up! GTI young family fathers who love to drive in a fast cool car. We produced over 300 assets such as online films, online content snippets, Insta Story Ads, Instagram Polls and Questions, Facebook Story Ads, Sponsored Posts and Bumper Ads.
Year: July, 2019
Production: David Daub. Stereo. Max Luz.
Credits: Julius Rebic, Jan Stempfle, Kalo Yanev and more super people from Grabarz & Partner