The Extra Mile
Social media content about the most efficient car Mercedes-Benz has ever build
Episode 1 "The Challenge"
Pre-Communication 1000km in one charge
YouTube Pre-Rolls
Pre-Communication The Elements
Episode 2 "The Struggle"
Episode 3 "The Revelation"
We draw attention to Mercedes-Benz's goal of building the world's most efficient car, the VISION EQXX, mastering 1000km on one charge.
We have developed an entertaining content format that does not follow the development process of the VISION EQXX in a classic documentary way. Instead, the employees take center stage and tell the story of the car's creation based on how the team works together and how Nature become an important team member.
From the invention of the car to the most efficient car in the world.
Year: December, 2021
Production: Bonaparte. Humbi Entress
Credits: Rico Noel, Matteo Maggiore, Diana Tannos and more nice people from JvM NECKAR